The Impact Of Advertising On The Digital Age - 1842 Words

Ever get tired of seeing an ad pop up while starting a video on YouTube. In a world, where digital technology has been a huge turning point, businesses have found new and creative ways to market their company’s product, be it by the internet, television, or newspaper; Digital technology did not just create an easier way to connect to each other but it made it easier for business to grow more efficiently. At the development of the information age, we started seeing more companies getting more competitive with one another. Advertising has had a major role in the products that we consumers appreciate every day. According to Wikipedia, advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of it’s to its existing and potential customers. This Project will show the history advertising and how it grew as a whole, the different types of advertisements and how it shaped bu sinesses to discover just how their advertising strategy aims for a competitive advantage in the digital age, and how to avoid being caught in companies advertisements. Advertising has been going on ever since the start of civilizations. Ancient culture used to advertise their products in rocks and walls. Later, in ancient Rome and Greece, Papyrus, a thin paper-like material made from the pith of the papyrus plant was used to advertise. In the Middle Ages simplicity was used to address the uneducatedShow MoreRelatedSocial Media And Its Impact On The World Essay1502 Words   |  7 PagesAs we entered the digital information age in the 1990’s, many people across the world truly believed that Jan. 1, 2000 would bring the end of the world with it. 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We all speak different languages and we all have different interests, but the one thing that we all share isRead MoreThe Digital Modes Of Advertising Essay1122 Words   |  5 Pagesrelated activities and digital trading (Korgaonkar and Wolin, 2002). The revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their client s globally. Thus many companies have resolved to have the internet as their primary marketing tool. What is more, the digital modes of advertising and selling give consumersRead MoreSocial media affects people’s daily lives. Think about how social media has affected your life.800 Words   |  4 Pagesendorsements. Social media such as Facebook and Twitter has significantly changed the way businesses interact with customers. Roger Warner from Marketing Week states, â€Å"Three years ago most brands didn’t really have a clear understanding of the impact social media would have on internal resources or their marketing strategies. Fast-forward and there are now roles in marketing departments focused solely on sharing and publishing content all the time. The smarter agencies have figured out that their