The Impact Of Advertising On The Digital Age - 1842 Words

Ever get tired of seeing an ad pop up while starting a video on YouTube. In a world, where digital technology has been a huge turning point, businesses have found new and creative ways to market their company’s product, be it by the internet, television, or newspaper; Digital technology did not just create an easier way to connect to each other but it made it easier for business to grow more efficiently. At the development of the information age, we started seeing more companies getting more competitive with one another. Advertising has had a major role in the products that we consumers appreciate every day. According to Wikipedia, advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of it’s to its existing and potential customers. This Project will show the history advertising and how it grew as a whole, the different types of advertisements and how it shaped bu sinesses to discover just how their advertising strategy aims for a competitive advantage in the digital age, and how to avoid being caught in companies advertisements. Advertising has been going on ever since the start of civilizations. Ancient culture used to advertise their products in rocks and walls. Later, in ancient Rome and Greece, Papyrus, a thin paper-like material made from the pith of the papyrus plant was used to advertise. In the Middle Ages simplicity was used to address the uneducatedShow MoreRelatedSocial Media And Its Impact On The World Essay1502 Words   |  7 PagesAs we entered the digital information age in the 1990’s, many people across the world truly believed that Jan. 1, 2000 would bring the end of the world with it. While this was far from true, the ease of access to information that came with the turn of the century still brought upon unbelievable changes to the world as many people had known it to be. One of the biggest changes is the evolution of advertising from print and TV, to now include audiences across the internet through the use of socialRead MoreDigital Revolution1172 Words   |  5 Pagesâ€Å"Desc ribe the impact of the digital revolution on marketing and on consumer behaviour† What is Digital Revolution? It is the change to digital technology from analog mechanical and electronic technology which happened during 1980s and still going till today. What is Marketing? Marketing is a process of selling and promoting good and services; it involves market research as well as advertising. What is Consumer Behaviour? It is a study about people, who are consumers of how, why, when, andRead MoreDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 Pagesfaced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differencesRead MoreContemporary Business Environments Topics1689 Words   |  7 Pagesshort time DIGITAL ADVERTISING â€Å"The ability of a online advertising to provide instant gratification—whether communication, information, or entertainment—whenever and (more importantly) wherever a consumer happens to be empowers both advertisers and consumers, and creates a strong likelihood that online communication devices will become the next great advertising medium.† Interactive Advertising Bureau – July 2008 DEFINING ONLINE ADVERTISING: Digital advertisingRead MoreMarketing Analysis : Digital Marketing1340 Words   |  6 Pagesthe transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015). One of the marketing functions that can be influenced by digital marketing is promotion. Promotions process involves advertising in multichannel and sales promotions. The main way to obtain results through promotionsRead MoreA Brief Note On Social Media And Advertising1469 Words   |  6 Pages â€Æ' Social Media and Advertising Advertising is an effective means to get information about a product directly through to the consumers, and with the advent of smart phones and social media it has evolved dramatically. Prior to social media an advertiser must have made direct contact with a potential buyer or had to purchase signs or commercial slots on television. Now a majority of young adults in the developed world have smart phones that are linked to their social media. This increases theRead MoreRadiohead962 Words   |  4 Pagesallowed the customer to â€Å"price† the digital album by themselves and sold a deluxe CD set version at $80. In order to evaluate the extent to which this strategy may influence on record companies and on the entire record industry, we need to estimate its impacts on the artists and the music audiences. While Radiohead’s release plan may have some certain influences on record labels, those impacts are not big enough to be considered a threat to the record industry. Impacts on artists: Some record companiesRead MoreAdvertisement in the Digital Age Essay1159 Words   |  5 Pagesthe world is evolving every day. We don’t notice the change on a daily basis, but if we were to take a look at one decade ago we would see the many differences, not only technologically but also its influence on self image. Today, we live in the digital age. We live in a world where just about anything can be done in the palm of your hand. The internet has made the world seem so much smaller. We all speak different languages and we all have different interests, but the one thing that we all share isRead MoreThe Digital Modes Of Advertising Essay1122 Words   |  5 Pagesrelated activities and digital trading (Korgaonkar and Wolin, 2002). The revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their client s globally. Thus many companies have resolved to have the internet as their primary marketing tool. What is more, the digital modes of advertising and selling give consumersRead MoreSocial media affects people’s daily lives. Think about how social media has affected your life.800 Words   |  4 Pagesendorsements. Social media such as Facebook and Twitter has significantly changed the way businesses interact with customers. Roger Warner from Marketing Week states, â€Å"Three years ago most brands didn’t really have a clear understanding of the impact social media would have on internal resources or their marketing strategies. Fast-forward and there are now roles in marketing departments focused solely on sharing and publishing content all the time. The smarter agencies have figured out that their

Three Types Of Friends Friends - 1166 Words

Kesav Nair Professor Joe McDade English 1301 21 September 2015 Three Types of Friends Friends make up for a huge part of one s life. Friendship is one of the most valued treasures of today. We meet a lot of people in our lives, but some of the closest friends that we make are from school. We meet various people with varied characteristics when we enter school, some become dear to us, some may become our enemies (those silly childhood egos of choosing sides), and some choose to become our best friends. In a class of, say 40 students, there are always a few really studious ones, a few notorious ones who always get shouted at, ones who sleep in class, a regular absentee, a teacher s pet, the back benchers and so on. But there remain a few people who leave such a strong impression in your life that it s hard to ever forget their existence. One such friend of mine was this obnoxious crazy type. He was the life of every party, always smiling, always attracting drama, always the energetic one. This is how I met him. It was the first day of 11th grade and we were allotted cla sses. He was a new student, from America. So he did not know how the education system in India worked. He got shouted at by teachers, he lagged behind in his studies and he was finding it difficult to make friends. Coincidentally, we were made to sit together in class one day, and from there on, started our one of a kind crazy friendship. He is my go-to person when I m in need of a mood change. He says theShow MoreRelatedThree Types of Friends Essay547 Words   |  3 PagesA friend is defined as someone emotionally close or somebody who trusts and is fond of another. The affect that a person one calls his or her acquaintance can sometimes be very deep and heartfelt. From my experience, I have encountered three types of friends: the chronic complainer, the staller, and the know it all. A chronic complainer is a he or she that is fault finding. Chronic complainers choose to blame someone else or something for his or her actions. Also, they are uncertain about whatRead More Three Types of Friends Essay examples802 Words   |  4 Pagesthere are basically three types of friends a person can have. There are friends that I call â€Å"sometimes† friends, these people appear to be your friend but only when you are face to face with them, and when you are not around them they act more like a foe. They are often referred to as two faced or a back stabber. These types of friends are not very reliable nor should they be trusted. Another type of friend a person can have, and the best kind, is a â€Å"true† friend. A true friend is someone you knowRead MoreEssay about Three Types of Friends500 Words   |  2 PagesThere are many types of people in the world and many types of friends. Knowing that, it becomes all the more important to select the right peop le so that one might have the correct friends, but which types of friends are required? There are ten different types of friends that everybody should have, each fitting into one of three categories: the occasional friends, the benefactors and the greats. The first category, the occasional friends, encompasses three friend types. The first one is the grenadeRead MoreWho Has Spent Time With Friends?853 Words   |  4 PagesFriends come in all shapes, sizes, and personalities. Everyone has a variety of different friends in life. A unusual sense of humor, great advice, and honesty are all things that come to mind when you think about a friend. Friends are important to have because they are a backbone when things get tough in life and are always there to love and support. However, anyone who has spent time with friends will notice that each one has a special personality with respect to their honesty, loyalty, and careRead MoreClassification and Division: Levels of Friendship1247 Words   |  5 Pagesthink of the word â€Å"friend†. Friends are an essential part of living. They help one another when life gets rough, and it is always a good feeling to have a friend with you. We always want to share our thoughts with someone who un derstands us, and who shares common interests. Since humans are social creatures, it is no wonder friends are such a big part of their lives. One person can’t fulfill every friendship function, and that is why most people have multiple friends and each friend is different. (Booth)Read MoreThere Are Several Similarities Between Aristotle And Confucius1499 Words   |  6 PagesConfucius on the concept of friendship.   Both viewed friendship as a relationship between virtuous and trustworthy friends who understand each other s character.   According to Aristotle and Confucius, virtue is essential when friends   are able to share their lives with one another during the time of fortune and misfortunes.   For this leads them to live happily, joyfully, and harmoniously as friends. Aristotle posited that, â€Å"The perfect form of friendship is that between good men who are alike in excellenceRead MoreFriendship Is A Strange Concept1732 Words   |  7 Pagesthem a friend o pposed to an acquaintance. However, not just anyone can be a friend and there are different types of friendships. According to Aristotle there are three different types of friendships and only one of them is the real deal. The Epicureans would view friendship as being something very important in life. To me, friendship is both of these views put together with a few changes here and there. To begin, Aristotle believed that there are three types of friendship. One of those three is aRead MoreMy Understanding Of Personality Theory860 Words   |  4 Pagesdemonstrate my understanding of personality theory, I choose to create a personality profile for a close friend. She is a very driven individual with some unique interests. I wanted to evaluate her personality because she is a very close friend of mine and I know her vary well. I chose Allport’s trait theory because he uses 3 types of traits to describe people. I liked the way he organized traits in to types of traits. I think its easier to understand his theory because of the organization. I organized myRead MoreAristotle s Philosophy On The View Of Friendship818 Words   |  4 PagesThis book describes the view of friendship. He also describes three different type of friendship, which in reality is exactly how friendship is in today society. The question while reading this information is what is friendship in Aristotle point of view? Aristotle believes that there are three different kinds of friendship; that of utility, friendship of pleasure, and virtuous friendship. In his book he describe exactly what each type of friendship really is. Friendship that is of utility is whereRead MoreAristotle s Theory Of Friendship1415 Words   |  6 Pagesinteraction is a must for survival. It is in our nature. Aristotle understood this, he even had his own analysis of friendship. In the Nicomachean Ethics written by Aristotle, books VIII and IX are based off of friendship. Today, the definition of a friend is, â€Å"A person with whom one has a bond of mutual affection, typically one exclusive of sexual or family relations (Oxford Dictionary).† To Aristotle, friendship is much more than this. In this research paper, I will evaluate whether or not Aristotle’s

Community Resilience Ambulance Service

Question: Discuss about the Community Resilience for Ambulance Service. Answer: Introduction: In Australia, communities that reside in rural areas get inequitable health services compared to those that live in cities and the surroundings. In case of an emergency and a patient(s) requires urgent life-saving medical attention, mostly what they get is slow or no response. There is a serious and long-term problem with recruitment and retention of rural health workers, and of importance, paramedics (O'Meara, et.al, 2012). When it comes to saving someones life, paramedics act as the first line of defense; their services are, therefore, vital and should always be quickly available. There has been a variety of responses in a bid to solve this issue, the leading being the emergence of healthcare models whose workforce roles are flexible. The models also include Expanded Scope of Practice (ESP) paramedic roles (McPherson, et.al, 2006). As the worlds population grows, rural areas experience an increase in the demand for emergency departments; Australia is no exception. Australias rural settlements have been experiencing a decrease in the number of home visits by medical practitioners, a factor that is driving the ESP for paramedics dialogue (Ruest, Stitchman, Day, 2012). Another concern that has affected the activities of paramedics in the rural areas is the fact that paramedic is still an emerging profession; local people who need their help, therefore, dont easily trust them. The efficiency and capability of paramedics in the rural areas need to get honed. Every last person who requires the urgent and life-saving attention of a paramedic gets it promptly and efficiently. Communities are not well engaged and therefore do not acknowledge the paramedics extended scope of practice. When paramedics continually interact with their local communities, the people understand their role well, and the limit of the services they provide; the people also have firsthand information on how to contact the paramedics in case of an emergency (Stirling, et.al, 2007). The government should ensure that a good number of paramedics are continually on location in the rural areas; where need be, they should be paid hardship allowances to boost their morale (Dussault, Franceschini, 2006). With proper implementation of the ESPs, the paramedics would get to significantly increase the response capacity of the community and, thus, promote the heath of these communities (Mulholland, et.al, 2009). With appropriate paramedic engagement, the rural communities would get more closely linked to ambulance services, a challenge that paramedics face (Jackson, 2011). The number of ambulances should be increased to match the rising demand. A paramedic can arrive in time to attend to a patient, but the lack or delay of an ambulance to transport the patient can prove the paramedics efforts futile. The second major setback is the clinical response expected of the paramedics in the rural areas. There is a strong argument that for effective dealing with the emergency cases encountered, rural area paramedics require an array of traditional paramedic skills. The ESPs require implementation in all rural areas to link communities to other available and more advanced healthcare services such as the use of air ambulance (Blacker, Pearson, Walker, 2009). The role of paramedics is usually seen by many, including some paramedics, as majorly that of responding to emergencies (Cooper, Grant, 2009). Such attitude creates a barrier to the introduction of new roles that are supposed to lead to enhanced health care among residents of the rural areas. Also, compared to urban centers, rural areas have less workload; concerns, therefore, arise on the difficult in maintaining existing paramedic staff and the worth in introducing more skills in such areas. The third challenge has to do with the extension in the scope of the practice of paramedics. It is a modest step that would complement the roles of other health professionals in the rural setting, and even fill service gaps. The services of paramedics are an excellent option when doctors are unable to provide after-hours service, and in small isolated communities where doctors are absent (Sullivan, Francis, Hegney, 2008). The extension bid gets however challenged by things like job insecurity among nurses who feel that the paramedics may lead to their retention. The fourth issue is the insufficient continuous education for the paramedics to learn new skills, and also how to use new devices that are technologically advanced. All of the above challenges need to be addressed via ESP models to enable paramedics locally and across the world perform their tasks efficiently. References Blacker, N., Pearson, L., Walker, T. (2009). Redesigning paramedic models of care to meet rural and remote community needs. 10th National Rural Health Conference (pp. 17-20). Cooper, S. J., Grant, J. (2009). New and emerging roles in out of hospital emergency care: a review of the international literature. International Emergency Nursing, 17(2), 90-98. Dussault, G., Franceschini, M. C. (2006). Not enough there, too many here: understanding geographical imbalances in the distribution of the health workforce. Human Resources for Health, 4(1), 12. Jackson, A. (2011). Community resilience: what significance does it have for an ambulance service?. Journal of Paramedic Practice, 3(9). McPherson, K., Kersten, P., George, S., Lattimer, V., Breton, A., Ellis, B., ... Frampton, G. (2006). A systematic review of evidence about extended roles for allied health professionals. Journal of health services research policy, 11(4), 240-247. Mulholland, P., OMeara, P., Walker, J., Stirling, C., Tourle, V. (2009). Multidisciplinary practice in action: the rural paramedicits not only lights and sirens. Australasian Journal of Paramedicine, 7(2). O'Meara, P. F., Tourle, V., Stirling, C., Walker, J., Pedler, D. (2012). Extending the paramedic role in rural Australia: a story of flexibility and innovation. Rural and Remote Health, 12(2), 1-13. Ruest, M., Stitchman, A., Day, C. (2012). Evaluating the impact of 911 calls by an in-home programme with a multidisciplinary team. International Paramedic Practice, 1(4), 125-132. Stirling, C. M., O'meara, P., Pedler, D., Tourle, V., Walker, J. H. (2007). Engaging rural communities in health care through a paramedic expanded scope of practice. Rural and Remote Health, 7(4). Sullivan, E., Francis, K., Hegney, D. (2008). Review of small rural health services in Victoria: how does the nursing?medical division of labour affect access to emergency care?. Journal of Clinical Nursing, 17(12), 1543-1552.

Masculinity and Its Link in the Importance free essay sample

Victorian ideas of masculinity. The concept of Victorian masculinity is a diverse one since it was influenced by numerous aspects and factors such as domesticity, economy, gender roles, imperialism, manners, religion and much more. Some of these aspects seem to be quite naturally related to one another, while others seem none-relational. For the males, this included a vast amount of pride in their work, protectiveness over their wives, and an aptitude for good social behaviour. The Victorians saw manliness as good, a form of control over maleness, which was brutish. Christianity contributed much to the Victorian concept of masculinity.The real Victorian man was to be spiritual and a faithful believer. The husband and father was considered to be the head of the household, but his duty was to rule. Victorian men were not only competing for respect within their own sex, but they needed to impress the women too. If they were not married, it depicted that they were not fully masculine because they did not have a family to support. We will write a custom essay sample on Masculinity and Its Link in the Importance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Supporting a family was a sign of true success within the male sex. In the text so far Oscar Wilde shows Earnest/Jacks eagerness as a sign he could trying to assert his masculinity because that is what Victorian society is so judgemental. Prescribing the notion that women were born to dream of marriage, Cecily and Gwendolyn, from The Importance of Being Earnest, are caught up in the fantasies of the perfect marriage to the perfect earnest husband. Cecily and Gwendolyn are fixated on the name Earnest, almost as if it were an obsession; it is the ideal name for their future husbands. They are determined not to marry a man unless he is called Earnest because they believe a man with this name will automatically live up to the name’s expectations of being serious, honourable, and moral.In Wilde’s play, he comically satirizes the name â€Å"Earnest,† through the portrayal of two deceitful men whom the women fantasize as being ideal men worthy of marriage â€Å"My ideal has always been to love some one of the name of Earnest ’ These two men claim to live up to the Victorian ideals, but then live another life outside of the community to escape the society’s pressures. Henceforth, in the play, the men fall under the pressure of women and Victorian ideals rather than staying true to their identity and personalities.Even when Jack tries to admit his real name, Gwendolyn becomes lost in her ideals of a fantasized husband named Earnest and discourages Jack from confessing his real name. She uses the knowledge that she has learned from the Victorian society to judge whether someone by the name of â€Å"John† or â€Å"Jack† would be a suitable husband for her, and in doing so, she manipulates Jack into hiding his identity out of fear of losing Gwendolyn. He believes the only way Gwendolyn will accept him is to say his name is Earnest.